Ray DeMarini was one-of-a-kind. At the age of 40, playing on his company softball team quickly turned into a full-blown obsession with the sport. His scientific approach to training, a 96 mph batting speed and a bombastic attitude quickly earned him the reputation of a savage competitor among the biggest guys in his league. Ray turned his attention to creating an earth-shattering high-performance bat. “The top bat manufacturers weren’t innovating. I realized there was a great opportunity to create a technical bat for the sophisticated ball player. Ray was the personification of insane dedication. Even after being diagnosed with a rare form of cancer in 1998, Ray kept working. When the cancer eventually claimed his eye, he was still out at the field—hitting in an eyepatch. Ray’s intensity and drive remains at the core of the company today.

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