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Pureology Hydrate Superfood Treatment deeply hydrates dry, color-treated hair with key ingredients Avocado Oil and Coconut Oil and a signature aromatherapy blend of Pineapple, Coconut, and Vanilla Pureology is the 1st Professional Color Care Brand in the US with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

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